The exchange traded fund industry offers individuals a wide range of investment choices and ideas, but ETF buying patterns so far this year indicate investors are favoring yield and dividend strategies.

Dodd Kittsley, an investment strategist at iShares, pointed out that ETF flows show investors were interested in fixed-income and dividend assets in 2012.

“Investors are increasingly recognizing the advantage that ETFs offer in fixed income market,” Kittsley said on the iShares Blog, pointing to the added transparency of prices and exposure.

For instance, ETFs provide “more precise and more efficient” exposure to a range of bonds, such as emerging market debt and investment grade corporates. According to IndexUniverse data, the iShares JPMorgan USD Emerging Markets Bond Fund (NYSEArca: EMB) added $2.4 billion and iShares iBoxx $ Investment Grade Corporate Bond Fund (NYSEArca: LQD) gained $6.9 billion assets year-to-date.

With the various options available, “investors can rotate exposure or customize exposure based on their views of the markets,” Kittsley added.