BlackRock, Largest ETF Provider, Aims Higher | Page 2 of 2 | ETF Trends

The company has already asserted its views on market issues like the newly proposed money-fund rule changes and the dangers of “synthetic” or complex ETFs. [BlackRock’s Fink Says Worried About Leveraged ETFs]

“The core motive driving our brand campaign, our regulatory advocacy and our corporate governance engagement is our responsibility to our clients,” Linda Robinson, a senior managing director and global head of marketing and communications, said in the article. “That is the motivation and what is driving those actions.”

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Max Chen contributed to this article.