Bond giant PIMCO on Wednesday said it will change the ticker for PIMCO Total Return ETF (NYSEArca: TRXT), which has already gathered nearly $260 million in less than a month of trading.

The company said it will change the NYSE ticker for the PIMCO Total Return ETF from TRXT to BOND on April 4.

Bill Gross manages the ETF, which uses the same strategy as PIMCO Total Return Fund. It is the world’s largest mutual fund with about $250 billion in assets. [PIMCO’s Gross Favors Shorter Duration, Inflation-Protected Bonds]

“The shift from the ticker TRXT to BOND is designed to make it even easier for investors to access the PIMCO Total Return ETF,” the asset manager said in a press release.

“Our aim is to enable investors to access the PIMCO Total Return ETF easily and conveniently, and we believe that re-naming the NYSE ticker to BOND is another step toward achieving that objective,” Gross said. [Gross Says PIMCO ETF Not Afraid of Copycats]

ETF providers have been crafting attention-grabbing ticker symbols that will stick in investors’ minds. [ETF Tickers Can Help Make or Break New Offerings]

PIMCO Total Return ETF

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