Stifel Nicolaus boosted its rating on Pandora shares to buy from hold with a price target of $18, MarketWatch reported Monday. “The firm told clients that the increasing popularity of tablets and smartphones will lead to improved subscriptions and profits for Pandora, as well as advertising revenue,” according to the report.

The social media ETF is up 18.4% year to date, according to Morningstar.

Global X Social Media ETF