“There is so much less true loyalty to any brand in today’s economic environment, Christopher Barcelona, executive creative director for retail at Resource Interactive, said. “You want to make it easy and seamless for customers to buy your product or service no matter when that moment strikes.” [ETF Spotlight: Retail Sector and the Holiday Shopping Season]
Retail experts are upbeat about retail sales this holiday season, with sales predicted to be about $466 billion, a 2.8% increase over 2010, according to Associated Press. Christmas and holiday sales account for anywhere between 40-60% of retailers total sales for the year.
SPDR Technology Select Sector Fund (NYSEArca: XLK) holds major technology companies such as Apple (NYSE: AAPL) and Google (NasdaqGM: GOOG).
Tisha Guerrero contributed to this article.