Along with individual users, around 84% of Fortune 100 companies are utilizing branded social media networks and almost 81% of top Asian companies are including social media channels, according to the Burson-Marstellar study.
“SOCL can provide an efficient way to tap into this global, dynamic sector,” Bruno del Ama, chief executive officer of Global X Funds, said in a press release. “As the industry continues to expand through IPOs, the index will capture these new companies shortly after their public debut, providing a relatively cost effective way to gain exposure to the social media industry.”
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Max Chen contributed to this article.