“Many potential Apple customers, who have been on the fences before, will probably now want to (buy) it,” Steven Osinski, marketing professor at San Diego State University said. [Apple’s Bounce at 200-Day Moving Average Powers Nasdaq ETF]
“The preorders may also be part of respect for what Jobs has done,” Barbara Sullivan, Managing Partner of Sullivan, a branding and marketing agency, said.
Apple shares have rallied back above $400 and were up 1% on Thursday. The stock can dominate equity benchmarks that weight components by market capitalization.
- PowerShares QQQ (NasdaqGM: QQQ) — Holds AAPL at 14% of the portfolio. Follows the Nasdaq-100.
- iShars Dow Jones US Technology (NYSEArca: IYW) — Holds AAPL at 17% of the fund.
PowerShares QQQ
Tisha Guerrero contributed to this article.