So far, the rate of recovery and growth seem to have been making a difference for emerging market consumers, with 37% of polled Asia Pacific consumers stating they are still in recession, as compared to 82% of North Americans and 68% of Europeans. Dr. Venkatesh Bala, Chief Economist at The Cambridge Group, adds that seven of the top ten most optimistic countries are from the Asia Pacific, whereas Europe makes up nine of the top ten most pessimistic countries.
“The recession is over for 63 percent of Asia Pacific online consumers,” remarks Cheong-Tai Leung, President Nielsen Asia Pacific, Middle East & Africa, “and they are gearing up for a spending spree.”
For more information on emerging market countries, visit our emerging markets category.
Max Chen contributed to this article.