News media has gone through a dramatic transformation in the Internet age. The media exchange traded fund (ETF) is one way to play the dynamic shift in media today.

Technology that provides quick and easy access to information has led to a dramatic shift from the old ways of reporting news toward mobile and computer devices, remarks Chris Dixon for Minyanville.

But what will separate the wheat from the chaff in the modern age will be those news outlets that consistently deliver defined points of view and strong editorial voices. Those who don’t adapt could be left in the dust.

It is almost certain the future for news media is on the Internet, and news outlets have already made the seamless transition, comments David Carr for The New York Times. In this new environment, media giants are no longer competing with one another, but rather co-operating to build synergies. As the walls between T.V. and the Internet come down, media outlets will also need to build competitive business models to gain an edge in a world where anyone can access a multitude of channels through the web on a T.V.

However, the traditional news reader still wants a tactile experience instead of gleaning information off a website. Carr believes that paid print prescriptions for tablet-based gadgets could grow as technology improves and prices dip.

Federal Communications Commission Chairman Julius Genachowski will allow the merger of Comcast Corp. with NBC-Universal if they can promise not to push out competition, increase customer rates and undermine the public’s interest, reports Michael Hiltzik for The Los Angeles Times.

The companies that stay flexible in the digital revolution will be those best poised to succeed; those that don’t embrace new technology could be left in the dust.

For more information on the media industry, visit our media category.

  • PowerShares Dynamic Media (NYSEArca: PBS): Comcast is the top holding at 5.2%; PBS is up 13.6% in the last three months

Max Chen contributed to this article.

The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.