National Stock Exchange announced that assets in U.S. listed exchange traded funds (ETFs) and exchange traded notes (ETNs) reached a record of $940.4 billion at October 2010 month-end, proving that investors are not entirely spooked by the markets.

Assets in U.S.-listed ETFs and ETNs are up 33% from October 2009. At the end of October 2010, there were 1,066 listed products. ETF net cash flows for the month totaled more than $13 billion, bringing the year-to-date total to approximately $88.7 billion, according to PR Newswire. [October ETF Performance Report.]

ETF and ETN notional trading volume during October 2010 totaled $1.35 trillion, representing 28% of all U.S. equity trading volume. Investors may be shy when it comes to the markets, but the trend toward ETF investing is rewarding investors with treats, rather than tricks, thus far. [The ETF Supermarket Has Arrived.]

Don Dion broke it down in The Street:

  • ALPS Alerian MLP (NYSEArca: AMLP) has proved to be a hit with investors looking for yield, taking in $139 million in inflows.
  • Emerging markets were popular in October. Vanguard Emerging Markets (NYSEArca: VWO) raked in $3 billion, while its competitor, iShares MSCI Emerging Markets (NYSEArca: EEM) took in $1.5 billion.
  • On the downside, iShares FTSE/Xinhua China 25 (NYSEArca: FXI) saw some of the largest outflows last month, losing $490 million.

Tisha Guerrero contributed to this article.

The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.