Under the new name, Guggenheim will strive to be a market leader in the way it manufactures products, says Baffico, citing the new BulletShares as an example. With that line of ETFs, “we’ve partnered with Guggenheim’s investment management expertise to create a first-to-market product, but it’s more of a core product.”
Baffico hopes that the switch to the Guggenheim name seamlessly melds together the ideals of both Claymore and Guggenheim.
The Claymore name, Baffico says, has been synonymous with innovation and first-to-market strategies. The Guggenheim name, on the other hand, “is an iconic legacy that represents the epitome of the American success story.”
“I’m hopeful in the name change that we embody both of those legacies.”