How to Pick Among the Vast Universe of ETFs | ETF Trends

Well-established fund providers sit on suites of exchange traded funds (ETFs) that are popular and relatively well-known in the ETF biz. But other fund providers are stepping into the ETF game, with offerings that are similar to established products. Now that there is a wider selection of ETFs available, it’s up to you to wade through them all to find the ones that are the best fit.

Aside from the obvious things, such as trading volume, assets under management and various weightings, there are some finer things to consider when making the decision about which ETF is right for your clients.

ETF Construction: Same But Different

Most ETFs are constructed in a passive style, which leads most people to assume that a fund’s investment objective should generate returns similar to other funds that track a similar underlying index.

How a fund provider constructs an ETF determines performance, at least in part. ETFs that are based on similar themes may have different holdings. One ETF may limit the number of stocks in the interest of higher liquidity, while another may have the liquidity necessary for larger holdings.

Traditionally, ETFs track a chosen underlying benchmark index and try to reflect the market capitalization weighting within the benchmark. While most are still passively managed, ETFs also use weighting systems other than market cap such as revenue, dividends, or earnings in a portfolio’s make-up, which helps them beat a market-weighted index.

For example, a fund provider may offer funds that each passively track an index but rebalance once a year based on revenue weight. The funds would hold the same stocks as their benchmarks but in varying concentrations as dependent on how low a stock’s price-to-sales ratio is.

Another ETF provider could offer a fund that rebalances according to dividend weighting – the rebalancing process lowers the valuation multiple on the basket of stocks in the ETF. The ETFs raise their overall dividend yield by reducing holdings of stocks whose prices have risen relative to dividend streams.

Some ETFs that cover the same segment of the market may also track different indexes. This isn’t much of a problem for large-caps, since the indexes aren’t that different, but for narrow or niche markets, benchmarks are increasingly important. A market capitalization-weighted index is usually less volatile. A fundamentally based index tends to lean toward value stocks. An equal-weighted index will usually have more small- and mid-cap stocks.

You can find methodology information by visiting the ETF Resume page for any ETF and clicking the prospectus tab.