As the name might imply, revenue is the end-all, be-all in RevenueShares ETFs. Most ETFs weigh holdings by market capitalization, but RevenueShares weighs stocks based on sales, reports Alexandra Zendrian of Forbes. Its funds are rebalanced once each year on Sept. 30, because quarterly rebalancing could lead to too many fluctuations.
Why revenues? Because it’s a number that’s difficult to fudge.
Dividends can be adjusted, earnings can be moved around by taking writeoffs and doing fancy accounting. The provider feels that revenues are simply a more consistent number to look at.
Another reason the provider has gone with revenues is because all companies have a revenue.