Buy It Today: The ETF Trend Following Playbook | ETF Trends

Amid one of the most challenging market environments in decades, Tom Lydon, a nationally recognized expert in exchange traded fund (ETF) investing, provides a new roadmap for today’s altered landscape in his authoritative account The ETF Trend Following Playbook.

Demand for better investment strategies is stronger than ever, as millions of investors work to pick up the pieces of their portfolios. With more than 25 years of experience in asset management, Tom Lydon provides readers with a strategy that teaches investors how to identify and capitalize on the right ETFs in both bull and bear markets.

“Now is the time to take a more active role in managing your portfolio. Today’s investors need to be more nimble, better educated and disciplined in order to make money in the markets,” says Tom Lydon, president of Global Trends Investments and editor of

“The purpose of this book is to teach investors how to protect their portfolios, what to sell and what to hold, and what to buy in order to take advantage of the vast number of new ETFs available in the market. I offer a simple strategy that helps protect portfolios on the downside, while keeping investors in the markets for potential long-term gains.”

The ETF Trend Following Playbook provides a thorough analysis for readers on how to:

  • Get a better grip on your portfolio by receiving proper guidance and support
  • Identify market trends and capitalize on them
  • Apply real world strategies to your specific investment situation
  • Implement an easy trend-following investment plan
  • Avoid investing with – and being led astray by – your emotions

Written with the skilled perspective of a seasoned investor and astute market observer, The ETF Trend Following Playbook is a must-read guide for investors, financial advisors and anyone else seeking to make sense of the markets today.

The book is now available at your favorite online bookseller, and will be available in stores by Sept. 14. To read more about the book, visit our book page. Also be sure to check out the table of contents and read an excerpt.


The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.