Premium pricing has also beefed up the revenues entertainment industry’s are raking in. In 2008, studios found that audiences would pay up to $25 per ticket for 3-D movies and blockbuster screenings in Imax theaters.
A movie industry-related ETF that held up in the recession PowerShares Dynamic Leisure And Entertainment (PEJ) was down 47.8% in 2008, but it’s up 19.3% in the last month. Perhaps people are looking for a temporary escape from their troubles?
Dreamworks (DWA) is 3.3% of the fund; Walt Disney (DIS) is 5.5% and Marvel Entertainment (MVL) is 3.6%.