Many of the new exchange traded funds (ETFs) are known for their focus on a particular investment area, so how about an ETF family named FocusShares? As of Friday the company launched four new ETFs on the NYSE Arca platform. The new ETFs are tied to indexes from the options-focused International Securities Exchange (ISE). These new funds, as their name implies are focused on 20-30 companies each. Index Universe lists the ETFs:

  • FocusShares ISE Homebuilders Index Fund (SAW) – This ETF includes companies linked to residential home construction and prefabricated housing market.
  • FocusShares ISE SINdex Fund (PUF) – We’ve been asked before if there is an ETF focusing on casinos, and until now there wasn’t.  This ETF includes casinos, liquor and cigarette companies.
  • FocusShares ISE-CCM Homeland Security Index Fund (MYP) – Companies included in this ETF have contracted work with the Department of Homeland Security.  Although this was more of a hot topic a few years ago, homeland security is still important.  And this is the only ETF in this arena.
  • FocusShares ISE-REVERE Wal-Mart Supplier Index Fund (WSI) – We wrote about this ETF and how the companies included earn a large part of their revenue from sales to Wal-Mart.

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