What Do Supermodels Have to Do With ETFs? | ETF Trends

Models and exchange traded funds (ETFs) go together like…well, we’re not sure, exactly.

Brazilian model Giselle Bundchen is reported to have announced that she will now only accept payment for looking pretty in euros instead of the weakening dollar, according to several gossip columns, including the Daily Dish at the San Francisco Chronicle.

Giselle, Giselle. Don’t you know there’s a way to make the most out of the falling dollar instead of spurning our lovely currency entirely? Since you’re clearly bearish, and you’re not alone, may we suggest ETFs? There are multiple ways to take advantage of the falling dollar, such as shorting the dollar with ETFs. There’s the PowerShares U.S. Index Bearish Fund (UDN). And what the heck: there’s also the Currency Shares Euro Trust (FXE), since the euro appears to be what you favor right now.

Then, drop a few bons mots about shorting the U.S. dollar and going long with the euro at your next red carpet event and watch the jaws drop.

Read the disclosure, as Tom Lydon is a board member of Rydex Investments.

The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Mr. Lydon serves as an independent trustee of certain mutual funds and ETFs that are managed by Guggenheim Investments; however, any opinions or forecasts expressed herein are solely those of Mr. Lydon and not those of Guggenheim Funds, Guggenheim Investments, Guggenheim Specialized Products, LLC or any of their affiliates. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.