ProShares, announced their family of exchange traded funds (ETFs) passed the $4 billion mark, only shy of 9 months since their launch. ProShares offers the first and only ETFs to provide short or magnified exposure to specific market indexes. The press release states that since the one day decline of February 27, average volume has doubled to more than 20 million shares per day. Assets were already growing fast but the market’s recent volatility has sparked even more interest. ProShares offers 52 ETFs, 29 of which provide short exposure by moving in the opposite direction of the indexes underlying their benchmark. There are 23 Ultra-ProShares that provide double the daily performance of the indexes underlying their benchmarks.

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