Many fans feel anguish over Super Bowl Sunday, but as an investor you can rest easier knowing your money and exchange traded funds (ETFs) may reap points. Although it is "just a game" there are so many dynamics involved with this American tradition: half-time entertainment, high-end computer graphics and of course, the advertising. PowerShares Dynamic Media (PBS) exchange traded fund is up 3% year-to-date, with top holdings in Direct TV Group (DTV) 5.05% and CBS Corp (CBS) 4.92%. CBS Corp. charged as much as $2.6 million for a 30-second ad spot during the game.
Amateurs got the first poke at the ad space, with Doritos and Chevrolet holding competition to the public for a chance to make an advertisement. Entertainment ETF PowerShares Dynamic Leisure and Entertainment (PEJ) is up 1% this year, and holds, among others, McDonald’s (MCD) 5.06% and CBS Corp (CBS) 4.96%. So even if your team didn’t win, maybe your money did.
The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.