Exchange traded funds (ETFs) are getting all the attention lately but mutual funds still pull in the most money. The U.S. mutual fund industry crossed the $10 trillion line in October. In comparison ETF assets rose from $350.3 billion in September to $383.3 billion in October, a 9.4% rise. ETFs have a lot of advantages, including lower management fees and tax efficiency, immunity to market timing and late-trading abuses, reports Allison Colter of The The mutual fund industry has proven its staying power, but ETFs continue to chip away at market share.

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