John Spence of the Wall Street Journal reports on Vanguard’s expansion of exchange traded fund offerings. He notes the company recently added ETFs for mid-cap growth and value; filed for a dividend focused ETF and tweaked the tracking index for an emerging-markets fund. These moves show Vanguard no longer has reservations about ETFs and is willing to join in on the growing industry.
Typically, Vanguard’s focus is on individual investors, retirement plans and institutional investors. But now with ETFs and the growth opportunity in this area, they can focus on new customers, advisors and brokers. They are taking the time and money to market to these financial intermediaries.
The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.