John Spence of the Wall Street Journal reports on Vanguard’s expansion of exchange traded fund offerings.  He notes the company recently added ETFs for mid-cap growth and value; filed for a dividend focused ETF and tweaked the tracking index for an emerging-markets fund.  These moves show Vanguard no longer has reservations about ETFs and is willing to join in on the growing industry.

Typically, Vanguard’s focus is on individual investors, retirement plans and institutional investors.  But now with ETFs and the growth opportunity in this area, they can focus on new customers, advisors and brokers.  They are taking the time and money to market to these financial intermediaries.

The two mid-cap ETFs launched in August are Vanguard Mid-Cap Growth (VOT) and Vanguard Mid-Cap Value (VOE).

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