According to Investment News, PowerShares currently has 37 exchange traded funds, with 31 more in registration. They want to be the leading ETF provider and are on track to close the gap with Barclays iShares. There are more than 100 iShare ETFs. At the end of May, Barclays had $199.7 billion in total assets, State Street was next with $82.6 billion and PowerShares had $5.9 billion.
Barclays launched 11 new ETFs this year, including the iShares Silver Trust (SLV). Of the ETF providers, PowerShares is the one most aggressive to challenge Barclays and come up with innovative ETFs. PowerShares focuses more on creativity than cost and looks for value beyond traditional indexing.
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