By Dan Sondhelm via Iris.xyz
If your firm isn’t using social media in its marketing mix, you’re missing out on a valuable, cost-effective resource institutional investors are increasingly relying on to aid in their investment education and due diligence processes.
Four Out of Five Institutions are “Social Media Savvy”
According to a Greenwich Associates study, 79% of institutional investors use social media at work. And one third say that the information they access through social media influences their investment decisions.
What do they use it for? According to Greenwich Associates, the most common institutional investor uses for social media are for getting news and market updates (48%), researching industries (47%), and viewing manager commentaries (44%). And 38% use it to learn about investment products and services and 36% use it to research asset management firms.
Social media can deliver timely information to institutional audiences and serve as a way of making your firm a thought leader.
The quality of an asset manager’s social media presence is also becoming a due diligence “proof point” for institutional investors who are assessing a firm’s trustworthiness, transparency, and technological expertise.
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