Overall revenue also advanced from a year earlier to $758 million, beating analysts’ average expectations of of $702.6 million.

The cleanup efforts it launched in March or so-called “health” initiative will allow the social media company to expand revenue faster than users for a sustained period.

“Health ultimately is a growth factor for the service, and we do believe that’s important not just for the overall experience, but in terms of making Twitter long-term enduring as well,” Twitter Chief Executive Officer Jack Dorsey said during the call.

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