The quality factor incorporates measures like return on equity, earnings, variability, cash return on assets and leverage. The value factor incorporates measures such as price-to-earnings, price-to-forward earnings, price-to-book value and dividend yield. The momentum factor covers measures such as 6-month risk adjusted price momentum and 12-month risk-adjusted price momentum. Lastly, the low volatility factors include measures like historical beta, a measure of the volatility of a security relative to the total market.

Alternatively, investors can also find more focused exposure through country-specific ETF plays through Franklin Templeton’s low-cost, market cap-weighted ETF suite, which includes Franklin FTSE Canada ETF (NYSEArca: FLCA), Franklin FTSE France ETF (NYSEArca: FLFR), Franklin FTSE Germany ETF (NYSEArca: FLGR) and Franklin FTSE Japan ETF (NYSEArca: FLJP), among others.

The developed country-specific ETFs each come with a 0.09% expense while the emerging country-specific ETFs each have a 0.19% expense ratio. These Franklin Templeton country-specific ETFs are among the cheapest options available for targeting their respective markets.

For more ETF-related commentary from Tom Lydon and other industry experts, visit our video category.