The consumer discretionary and consumer staples sectors combine for almost a third of ACSI’s weight. Technology and financial services stocks also combine for about a third of the fund’s weight.

“By leveraging the American Customer Satisfaction Index, the only national cross-industry measure of customer satisfaction in the U.S., we’ve created a product that aims to be an alternative to the simple, cap-weighted or advanced beta products that have traditionally dominated the ETF landscape,” said Exponential CEO Phil Bak in the statement.

ACSI charges 0.66% per year, or $66 on a $10,000 investment.

For more information on factor-based strategies, visit our smart beta category.

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