A “momentum” investment style emphasizes investing in securities that have had better recent total return performance compared to other securities, whereas a “value” investment style emphasizes investing in securities that based on quantitative analysis are considered undervalue compared to other securities.

QMOM and IMOM have about $131 million in combined assets under management.

“We are a PhD quant shop operating out of a garage,” said Dr. Wes Gray, founder of Alpha Architect, in a statement. “We are well positioned to provide niche, research-intensive investment products direct to the consumer at affordable costs.”

In 2018, more than 280 ETFs had fees reduced.

For more information on alternative index-based strategies, visit our Smart Beta Channel.