A Solid Long-Term Smart Beta ETF Strategy that Keeps Investors in the KNOW

Specifically, the selection strategy picks holdings based on the number of open market purchases by major corporate insiders and percentage gain in shares per each insider’s purchase; the number of positive revision to price appreciation estimates; and growth trends, valuations and earnings quality.

Most investors have a cursory overview of how a company performs, but corporate executives or high-stakes shareholders will typically be more involved, have more knowledge about the finances of the companies or be in-the-know. Consequently, the average retail investor can gain greater exposure to those in-the-know through the insider sentiment ETFs.

Current top holdings include HP Inc 2.7%, Aflac Inc 2.6%, Chico’s FAS Inc 2.4%, Prudential Financial Inc 2.4% and Evercore Partners 2.4%.

Top sector weights include financials 21.9%, consumer discretionary 17.6%, information technology 14.4%, healthcare 12.9% and industrials 8.6%.

Potential investors should also note that Direxion has announced it will execute reverse share splits for KNOW at 2 for one – investors will receive two shares for each share held – on May 1.

For more information on alternative index-based strategies, visit our Smart Beta Channel.