By integrating Google search on different devices, the company wants to enhance the user experience, along with driving up the sales of the partner. For instance, a shopper looking for decoration items for the home on their phone can see the listing of the same from a retailer and add that to their Express cart. Later, when in the kitchen, they remember one more item that they missed, they can use the Google Home device to add that item to the same cart, and then order all items in one go.
The Google Shopping Actions Program
According to Alegre, the Google Shopping Actions program helped retailers to increase the average size of a customer’s shopping basket by 30%. According to Mary Dillon, CEO of Ulta Beauty, the average order value for their products jumped 35% after they partnered with the search giant, notes Reuters. Separately, Target says the items in the shoppers’ Express baskets have increased by about 20% after they partnered with the company.
On the other hand, Google’s new program could possibly be favoring big brands. The new program almost coincides with a “broad” core algorithm update that impacts the Google search. The update changes how Google’s core algorithm works. The company revealed that the sites that lost rankings recently did not do anything bad, rather they lost because the search giant altered the way each site would rank for certain phrases, notes SEJ.
“There’s no ‘fix’ for pages that may perform less well… There’s nothing wrong with pages that may now perform less well,” the tech firm said.
Algorithm
So, the sites that lost the ranking were replaced by other sites, which gained because of the update in the algorithm. And, it must be noted that Google’s latest program impacts the search results. There are chances that Google’s latest algorithm change was carried to favor the brands that partnered with Google Actions. However, as of now, nothing can be said with surety as the company hasn’t announced anything officially.
Nevertheless, Google Shopping Actions is another big initiative from Google, which has been exploring more and more ways to answer questions raised via Google search. Recently, the company updated its Lens tool to recognize landmarks, products from photos, and contact info from business cards.
This article has been republished with permission from Value Walk.