ETF Trends
ETF Trends

By Mike Garrison via

The canary has died…

Recently, one of my clients shared with me that their Broker/Dealer had created their own ‘robo advisor’ platform to help them compete with the likes of Schwab, Scotttrade et al. My response was grim: “They just committed professional suicide.” You are now being told to sell the one product that will completely destroy your value to your customers.

Whether you like it or not, the traditional AUM model for financial advisors is dead. The days of you being able to sit back and charge 1% (or more) for ‘managing money’ are almost over. Robo advising is here and will not leave and they will take your clients if you don’t move to a better model for your customers … that’s right a better model for your customers.

When you figure out that investment performance, for almost all of you ‘advisors’, is actually a commodity…you will immediately be on the path of future proofing your business. The only ‘future proof’ investment advisors I believe will be successful going forward are the ones that actively manage individual stocks from companies that they know intimately. If your value to your client is based upon rebalancing a portfolio of mutual funds…you are going to lose (bad) to robo advising. You might keep your clients, but, you will be continually faced with a decreasing margin of profitability and less percieved value.

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