This constant year-over-year migration from brick-and-mortar to online was evident as visits to physical retail stores was down for a fifth straight year, according to a Wall Street Journal report. However, the drop in 2018 wasn’t a steep drop-off from 2017 as consumers still use physical stores to purchase items they know are in stock or want to view an item prior to purchasing it online for a better price.

“Today, visits to physical stores are about the consumers’ certainty – even before she arrives – that what she wants to buy is in stock and available for her to purchase and walk out holding in her hands,” Webster noted.

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