“Retail shopping is increasingly moving away from bricks-and-mortar stores and going digital, and the companies driving sales in this rapidly growing marketplace present an opportunity for investors,” Michael L. Sapir, co-founder and CEO of ProShare Advisors, said in a note. “Rather than investing in an individual company, investors can now get exposure to Amazon, Alibaba and other global leaders in online retail with a single ticker: ONLN.”
Related: ETFs to Capitalize on the Shift in Consumer Spending
The ProShares Online Retail ETF tries to reflect the performance of the ProShares Online Retail Index, which includes companies that principally sell online or through other non-store channels, such as mobile or app purchases, rather than through bricks-and-mortar store locations. Component holdings must be classified as an online retailer, an e-commerce retailer, or an internet or direct marketing retailer, according to standard industry classification systems.
The underlying index currently has 21 components, with top holdings including Amazon (NasdaqGS: AMZN) 24.2%, Alibaba Group (NYSE: BABA) and Wayfair (NYSE: W) 4.8%. The U.S. makes up 75.5% of the index, followed by China 21.5% and Argentina 3.0%.
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