These types of factor-based investments help investors steer away from the potential risks associated with a traditional market-cap weighted fund that can grow top heavy, especially in a prolonged bullish environment.

Along with the dynamic multi-factor ETFs, OppenheimerFunds also offers single-factor based strategies to help investors garner targeted market exposures, including the Oppenheimer Russell 1000 Size Factor ETF (Cboe: OSIZ), Oppenheimer Russell 1000 Value Factor ETF (Cboe: OVLU), Oppenheimer Russell 1000 Low Volatility Factor ETF (Cboe: OVOL) and Oppenheimer Russell 1000 Yield Factor ETF (Cboe: OYLD).

Straut argued that these factor-based strategies reminiscent of traditional actively managed investment strategies can help financial advisors simplify their advisory businesses and reduce the amount of work they have to put in to managing client money. Instead of meticulously monitoring investments, an advisors can rely on the rules-based, decision-making process found in the indexing methodologies of smart beta ETFs to diversify a portfolio and potentially enhance long-term returns.

“At the core it is a combination of active and factors. It is rotational. It is dynamic in nature. And by its very nature, we take the decision off the advisors’ plate – somewhat. Whether they use it as a core or a satellite is at their behest, but we’re taking that decision and sharing that decision,” Straut added.

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