Christopher Bruno, co-founder and CEO of Rally Road, says the app he developed is capable of locating a collectible car available in the open market, creating an entity that holds title to the vehicle purchased and offers shares to investors of that entity holding the title.

“When people think about cars they often think of depreciating assets,” said Bruno. “We’re trying to change that. Collectible cars have delivered 300% plus returns over the past ten years. Rally Rd is an investment app where we take high-value, appreciating assets like collectible cars, and turn them into stocks.

“Essentially, each car on Rally Rd is a mini public company, which is divided up into 2,000 shares. Investors can create a diversified portfolio of interest in each of these collectible cars share by share, car by car.”

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