Passion investing is a term beginning to surface that relates to the investment communities using their passions or hobbies as tangible assets to generate returns measured by money and emotional satisfaction.
According to data published under the Knight Frank Luxury Investment Index (KFLII)2, here were the top passion investment assets in 2017:
- Coloured diamonds
- Antique furniture
- Chinese ceramics
The Classic Car Fund is an example of a Germany-based investment fund built around the idea that classic cars serve as investment assets. Another company taking this passion investing for classic cars to another level is Rally Road, a New York-based startup that created a mobile device application that will allow its users to invest in classic cars.