Passion investing is a term beginning to surface that relates to the investment communities using their passions or hobbies as tangible assets to generate returns measured by money and emotional satisfaction.
Related: The Role of Real Assets in Portfolio Construction
According to data published under the Knight Frank Luxury Investment Index (KFLII)2, here were the top passion investment assets in 2017:
- Wine
- Art
- Watches
- Coins
- Jewellery
- Cars
- Stamps
- Coloured diamonds
- Antique furniture
- Chinese ceramics
The Classic Car Fund is an example of a Germany-based investment fund built around the idea that classic cars serve as investment assets. Another company taking this passion investing for classic cars to another level is Rally Road, a New York-based startup that created a mobile device application that will allow its users to invest in classic cars.
