Passion investing is a term beginning to surface that relates to the investment communities using their passions or hobbies as tangible assets to generate returns measured by money and emotional satisfaction.

Related: The Role of Real Assets in Portfolio Construction

According to data published under the Knight Frank Luxury Investment Index (KFLII)2, here were the top passion investment assets in 2017:

  1. Wine
  2. Art
  3. Watches
  4. Coins
  5. Jewellery
  6. Cars
  7. Stamps
  8. Coloured diamonds
  9. Antique furniture
  10. Chinese ceramics

The Classic Car Fund is an example of a Germany-based investment fund built around the idea that classic cars serve as investment assets. Another company taking this passion investing for classic cars to another level is Rally Road, a New York-based startup that created a mobile device application that will allow its users to invest in classic cars.

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