We’re in the midst of a revolution that has improved both the quantity and the quality of the ESG data available. Companies are reporting on ESG issues more regularly, and firms like Sustainalytics and MSCI provide independent research and ratings that portfolio managers can incorporate into their fundamental analysis. There are even companies like TruValue Labs that use artificial intelligence to deliver insights to investors on the ESG factors that can have a material impact on financial performance.

To manage what may become a data overload, sustainable investors can adopt a systematic approach to engaging with and evaluating these ESG-oriented datasets, understanding their methodologies, and determining their utility to the investment process through quantitative and qualitative testing. The key takeaway is that the robust data available today—particularly on the equity side—offers investors a variety of ways to evaluate sustainability issues within a portfolio.

4. Choose from a Growing Set of Investment Tools

The inherent complexity of the ESG landscape doesn’t lend itself to a common vernacular or a one-size-fits-all approach to sustainable investing, and the space has evolved to encompass a wide range of tools that investors can use to express their own viewpoints within a portfolio. The three most common approaches under the larger sustainable investing umbrella are:

  • Socially responsible investing: Socially responsible investors can choose from vehicles including mutual funds and ETFs that exclude sectors, industries, companies, and categories of investments not aligned with their values.
  • ESG integration: ESG-integration investors have access to a wide range of products that explicitly and demonstrably integrate ESG considerations into the investment process.
  • Impact and thematic investing: Impact and thematic investors allocate capital with a dual purpose of seeking financial returns and positive social and environmental outcomes.

Launches of new ETFs and mutual funds with a sustainability focus are on the rise and run the gamut of geographies, as well as active and passive approaches. While the sheer number of strategies available today may appear overwhelming on the surface, they also make it easier for investors to find solutions that match the sustainability targets they’ve set for their portfolios.

3. Engage with New Types of Data We’re in the midst of a revolution that has improved both the quantity and the quality of the ESG data available. Companies are reporting on ESG issues more regularly, and firms like Sustainalytics and MSCI provide independent research and ratings that portfolio managers can incorporate into their fundamental analysis. There are even companies like TruValue Labs that use artificial intelligence to deliver insights to investors on the ESG factors that can have a material impact on financial performance. To manage what may become a data overload, sustainable investors can adopt a systematic approach to engaging with and evaluating these ESG-oriented datasets, understanding their methodologies, and determining their utility to the investment process through quantitative and qualitative testing. The key takeaway is that the robust data available today—particularly on the equity side—offers investors a variety of ways to evaluate sustainability issues within a portfolio. 4. Choose from a Growing Set of Investment Tools The inherent complexity of the ESG landscape doesn’t lend itself to a common vernacular or a one-size-fits-all approach to sustainable investing, and the space has evolved to encompass a wide range of tools that investors can use to express their own viewpoints within a portfolio. The three most common approaches under the larger sustainable investing umbrella are: Socially responsible investing: Socially responsible investors can choose from vehicles including mutual funds and ETFs that exclude sectors, industries, companies, and categories of investments not aligned with their values. ESG integration: ESG-integration investors have access to a wide range of products that explicitly and demonstrably integrate ESG considerations into the investment process. Impact and thematic investing: Impact and thematic investors allocate capital with a dual purpose of seeking financial returns and positive social and environmental outcomes. Launches of new ETFs and mutual funds with a sustainability focus are on the rise and run the gamut of geographies, as well as active and passive approaches. While the sheer number of strategies available today may appear overwhelming on the surface, they also make it easier for investors to find solutions that match the sustainability targets they’ve set for their portfolios.

5. Be an Active Owner to Enhance Long-Term Value
Should ESG investors own oil and gas companies or gun manufacturers? The early days of sustainable investing focused on divestment and socially responsible investing approaches that screened out industries and companies incompatible with investors’ views. Today this is shifting to an emphasis on active ownership and driving positive change from within a company. In a sense, it’s not what you own, it’s how you own it.

Proposing and voting on shareholder resolutions is one way active owners engage with companies. Thanks to shareholder activists—primarily pensions and social policy investors—resolutions concerning sustainability issues such as executive compensation, the environment, diversity and gender equality, and human rights now make regular appearances on proxy ballots.

Beyond proxy voting, institutional investors and asset managers are employing the significant leverage they have with investee companies to engage management teams in a dialogue about sustainability issues. Asset manager BlackRock, for example, issued a statement in 2017 that acknowledged the risks of climate change to the companies in which it invests, and outlined its approach to working with them on the ESG factors that may impact financial performance, as well as circumstances under which it would consider voting in favor of climate-related resolutions.

Focusing on the Big Picture

Sustainable investing can be a challenging topic for investors to approach because of the complexity of the environmental, social, and governance issues at play and the bewildering and ever-expanding landscape of investment strategies, ESG data providers, and nomenclature. These are the “trees” of sustainable investing, and getting lost in them can prevent investors from missing the “forest”—the broad, system-wide, long-term efforts to respond to underlying ESG risks and opportunities. Keeping a big picture focus is essential to moving the financial system and the entities that operate within it toward a more sustainable future.

Download the white paper to learn more about these principles of sustainable investing.