ETF Trends
ETF Trends

By James E. Wilson via Iris.xyz

Let me be blunt. Most individuals are looking for investment unicorns.

Myths and hype, however, won’t solve chronic financial conditions. Investing truths will. It reminds me of Jack Nicholson’s line as Colonel Nathan Jessup in A Few Good Men, “You can’t handle the truth!”

We’re in the life saving business.

The truth is, most investors will fail financially without help. That is, they will run out of money before they run out of life. Awful, tragic, preventable. Despite this, 80% or more of the investing public still follow the errant path created by the Wall Street marketing machine. These firms are primarily interested in pushing expensive investment products. Simply put, for most investors, this is the road towards financial misery or worse.

It’s hard to overemphasize the breadth of the problem most investors confront today. It’s like having a deep cut on your hand and the Wall Street firms selling you pretty colored band-aids. These do little to solve the problem, but many individuals don’t realize this until it’s too late.

Click here to read the full story on Iris.xyz.