Recently, Molson Coors Brewing Co. partnered with Hydropothecary Corp. to develop non-alcoholic, cannabis-infused beverages for the Canadian market. Heineken’s Lagunitas started a specialized non-alcoholic drinks infused with THC, the active ingredient in marijuana.
Coca-Cola did not confirm the talks with Aurora.
“Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time,” said Coca-Cola in a statement to CNBC.
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