“With the growing acceptance of passive index investing, it is becoming increasing difficult for advisors to show value if everyone is buying the same passive index funds. The added horsepower available within the Portfolio+ ETFs can help advisors rise about the competition.”
Two of the funds already have a three-year track record, as they were previously part of the Direxion ETF family. They now have new names and ticker symbols:
- Portfolio+ S&P® Mid Cap ETF (PPMC)
- Portfolio+ Developed Markets ETF (PPDM)
- Portfolio+ Emerging Markets ETF (PPEM)
- Portfolio+ Total Bond Market ETF (PPTB)
- Portfolio+ S&P 500® ETF (PPLC) – formerly Direxion Daily S&P 500® Bull 1.25X Shares
- Portfolio+ S&P® Small Cap ETF (PPSC) – formerly Direxion Daily Small Cap Bull 1.25X Shares
Direxion managing director Sylvia Jablonski said over the past decade or so, increased correlation, the inability to outperform passive indexing, and fee compression all put pressure on advisors to prove their worth.
“Traditional diversified asset allocation has worked well for decades,” Jablonski said. “These new ETFs are a way to get just a little more out of those allocations, and maybe set yourself apart from your competitors.”
For more information on these new ETFs, visit portfolioplustetfs.com.
