Kevin O’Leary of Shark Tank stardom, and also Chairman of O’Shares ETFs, says he likes to think of dating as an investment because “you’re going to spend money and you’re going to spend time.”

“So look at that significant other in the context of, ‘Do I want to spend time with them?’ and ‘Do I want to invest money in them?'” O’Leary said in a recent CNBC segment.

“And if it doesn’t look like a good return is there, don’t spend the money. Move on. Obviously, on your first date, you have to go out somewhere. Make it a low-budget restaurant perhaps and you pick up the tab to show you’re interested.”

For the second date, O’Leary said to be calculating.

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