Is the Preference for Human or Digital Relationships?

By Chris Skinner via

I’ve often been hired to run a workshop or presentation at a bank’s boardroom meeting.

Usually, I’m hired by the frustrated digital guy who wants to convince the rest of the leadership team that it’s important.

They don’t get digital, he or she will tell me, so you must make them understand, they plead. Wow. That’s a tough call. Present for an hour and get the C-team to change their minds because you can’t, I think. I know it isn’t going to happen.

I had two of these experiences recently.

One was with a large commercial bank that has a sprinkling of retail and investment banking. They told me that the bank invests less in technology than other banks of their size, because they believe commercial banking is all about relationships. That wasn’t a good start.

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