Overall, the study is forecasting that Amazon will grow its U.S. ad business by 50 percent in 2019.
“The [Amazon] platform is rich with shoppers’ behavioral data for targeting and provides access to purchase data in real-time,” said eMarketer forecasting director Monica Peart in a statement. “This type of access was once only available through the retail partner, to share at their discretion. But with Amazon’s suite of sponsored ads, marketers have unprecedented access to the ‘shelves’ where consumers are shopping.”
In the video below, CNBC’s ‘Squawk on the Street’ team discusses Amazon following Google and Facebook in leading the digital ad revenues.
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