For example, FTSE Russell works with Invesco to provide alternative methodologies based on growth, value and equal-weighted indexing, including options like the Invesco Russell Top 200 Pure Value ETF (NYSEArca: PXLV), Invesco Russell Top 200 Pure Growth ETF (NYSEArca: PXLG) and Invesco Russell 1000 Equal Weight ETF (NYSEArca: EQAL).

Additionally, with the rising demand for smart beta or customized rules-based indexing, FTSE Russell has worked with OppenheimerFunds to launch a number of factor-based strategies, including the Oppenheimer Russell 1000 Dynamic Multifactor ETF (Cboe: OMFL) and Oppenheimer Russell 2000 Dynamic Multifactor ETF (Cboe: OMFS), which are multi-factor ETFs that select companies through exposure to a subset of multiple market factors, including low volatility, momentum, quality, size and value factors.

Investors can also tilt their portfolio to a specific factor through single-factor ETFs, such as the Oppenheimer Russell 1000 Value Factor ETF (OVLU)Oppenheimer Russell 1000 Size Factor ETF (OSIZ)Oppenheimer Russell 1000 Momentum Factor ETF (OMOM)Oppenheimer Russell 1000 Quality Factor ETF (OQAL)Oppenheimer Russell 1000 Low Volatility Factor ETF (OVOL) and Oppenheimer Russell 1000 Yield Factor ETF (OYLD).

For more ETF-related commentary from Tom Lydon and other industry experts, visit our video category.

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