By Maribeth Kuzmeski via

Clearly describing your value should be something that you can do anytime. Your description should be direct, simple, and understandable to grab the attention of your prospects. 

Here is a Messaging Your Value Formula for differentiation that will help you truly stand out.

  1. Focus your message on a target. Focusing on everyone with more than $1 million to invest is not a target. Be selective.
  2. Describe what they want that you offer. What does your target market truly desire?
  3. Share how you are different than most. You don’t have to be uniquely different from everyone, just offer a key differentiation.
  4. Have a story that proves it! Give an example of what you do.

Below is a statement from a financial advisor. He works with many different types of target markets and people.

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