With the internet becoming increasingly affordable and accessible, the majority of the world’s population has just begun leapfrogging traditional consumption patterns and starting to consume online for the first time.

On the upcoming webcast Thursday, Aug. 2, The Greatest Growth Story in the History of Capitalism: E-Commerce in Emerging Markets, Kevin Carter, Founder and CEO of EMQQ, will delve into the greater influence of this new consumer wave, their preference for online shopping via the smartphone and ways for investors to gain targeted exposure to the rapidly expanding e-commerce segment.

The Emerging Markets Internet & Ecommerce ETF (NYSEArca: EMQQ) can help investors gain targeted exposure the growing emerging market consumer sector, notably those related to online retailers or the quickly expanding e-commerce industry.

To be included within the ETF’s underlying index, companies must derive the majority of their profits from E-commerce or Internet activities and further includes search engines, online retail, social networking, online video, e-payments, online gaming and online travel.

EMQQ primarily focuses on the internet and e-commerce sectors of the developing world, helping investors capitalize on the growth of consumption in emerging markets, which represents a significant growth opportunity as more than a billion people are expected to enter the consumer class in the coming decades.

“Any investment professional that has spent even a small amount of time studying Emerging Markets knows that the key growth story in the developing world is the emergence of the middle class consumer. There are numerous studies published by investment banks, consulting firms and fund companies showing us how literally billions of people in developing countries are just now entering the middle class and increasing their discretionary consumption seeking out more and better food, clothing, appliances, cars, educations etc.,” Carter said in a note.

EMQQ holds over 50 companies operating in Emerging and Frontier Markets including China 50.7%, Hong Kong 11.3%, South Korea 10.0% and South Africa 6.4%. Top holdings include Naspers 7.5%, Tencent Holdings 7.4%, Alibaba Group 7.4%, Baidu 6.9% and JD.com 6.4%.

Financial advisors who are interested in learning more about an emerging market opportunity can register for the Thursday, August 2 webcast here.