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ETF Books

The ETF Trend Following Playbook

Book Cover

“Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing, and shows why professionals—and increasingly individuals—are turning to ETFs.” – Bob Pisani, CNBC stocks reporter

“Our complex and global financial system has created a powerful need for guide posts for investors and traders alike. Tom Lydon provides an excellent tool to help navigate the current economic environment in a clear, concise, easy-to-understand way.”John Jacobs, executive vice president of NASDAQ

“There are hundreds of writers, speakers and advisers clamoring to get a seat aboard the ETF bandwagon. However, if you’re looking for genuine insight from a real pioneer, then read Tom Lydon. Not only is Tom’s ETF Trend Following Playbook a principled how-to guide for individual investors, it is requisite reading for money managers.” – Gary Gordon, editor of

“Tom Lydon has put together a concise handbook for the active ETF trader outlining the key drivers of successful trend investing. [The] ETF Trend Following Playbook provides sound advice for traders as well as a comprehensive and up-to-date tour of all the ETF world has to offer.” – Scott Burns, director of ETF analysis at Morningstar

Let’s face it, you work too hard for your money to see it disappear before your eyes, especially in these uncertain times. What is certain, however, is that Tom Lydon has done his homework on trend-watching and has written a constructive guide on investing for these on Bityard

Tom Lydon’s newest book, The ETF Trend Following Playbook, is now available for order at your favorite book retailer!


Stop getting burned in the markets. Start making solid profits again. There is a way, and it starts with four simple principles:

1. Know why you’re getting in

2. Have a strategy for getting out.

3. Recognize the trends that matter.

4. Invest based on mathematical realities, not fear, greed or emotion.

Now is the time to take charge of your money.

For decades, the vast majority of us have been very fortunate to enjoy opportunities to improve our personal economic situations. Appreciation in your home, a steady job, growing industry and continual rises in the stock market have been almost taken for granted. But the things investors were once able to bank upon are no longer there. Buying and holding stocks can no longer be counted upon as a sure thing for success.

Our current century hasn’t started off so well, and you and millions of others are being forced to rethink your investment strategies to survive. The markets certainly saw their fair share of volatility before now, but this is different. Times have changed.

The old way is on the way out.

For much of modern investing history, you and countless other investors have heard that buy-and-hold was the way to go. Experts have assured us that, no matter what happens in the markets, they always trend up over time. If you could just hang on and ride it out, you would be duly rewarded with a handsome retirement fund.

Now is the time to take a more active role in your portfolio by following the trends by using a simple strategy that can help protect you on the downside while having you in the markets for potential long-term uptrends.

What can you gain from all this? You will have peace of mind. You will know how to manage your emotions. You will know that you can make money in any kind of market, and avoid those bubbles, booms and busts that have plagued so many other investors. Buy it today!

How Is This Book Different from iMoney?

Tom Lydon’s new book is all about the trend following discipline he uses for his clients and how individual investors can put it to use themselves. Among the topics included in the book are:

  • A discussion of the 200-day moving average and how it’s calculated
  • Why it’s important to shut off your emotions when investing, and some ways for investors to do it
  • Historical examples of major market downturns, showing investors where they could have protected themselves
  • Why trend following is so important in this climate (as opposed to buy-and-hold)
  • Why using ETFs with trend following is so beneficial and how investors can use them with the discipline

iMoney was heavier on ETF 101 and didn’t go into great detail about trend following. We believe that readers of The ETF Trend Following Playbook will find that it’s a good supplement to iMoney.

For an excerpt of the book, click here.

For the table of contents, click here.

Buy the book here.

iMoney: Profitable ETF Strategies for Every Investor

iMoney ETF BookTom Lydon is an evangelist for exchange traded funds.” – Stan Choe, The Associated Press

“iMoney has received tremendous praise from the investment community, readers and book critics.” – Jim Slagle, Green Faucet

“[It] should be in every ETF investor’s reading bag as they head for the beach to beat the July heat.” – Carl Delfeld, ETF XRAY

“The authors cover the ETF waterfront. Whether you are a young investor just starting out or a seasoned stock veteran looking for new investment opportunities, this book is a valuable resource.” Sam Stovall, Chief Investment Strategist, Standard & Poor’s Equity Research

“Finally! Lydon and Wasik objectively analyze exchange traded funds for the average person. Me particularly liked iMoney‘s comparisons with more familiar mutual funds, the clear discussion about risks and the varying viewpoints from some of the industry’s smartest minds.” Alan Lavine and Gail Liberman, syndicated columnists for and authors of Quick Steps to Financial Stability

iMoney: Profitable Exchange-Traded Fund Strategies for Every Investor” by Tom Lydon and John Wasik is now available at both and Barnes & Noble!

To buy it today, go here.

ETFs are the hottest thing going right now for investors, and we’re living in volatile times. A college education isn’t always affordable. Your pension plan is gone. Your house is losing value. Your 401(k) isn’t putting up the numbers.

Who’s going to look out for you if you won’t?

If you let them work for you, ETFs are a simple and cost-effective way to build and protect your future.

Many investors have already realized this and have been buying ETFs for years now. As the ETF industry continues to grow, so does investor appetite for information. They want to know how ETFs work, how to invest and the answers to a million other questions they might never have thought to ask.

We’ve written this book to be of interest not only to newbie investors, but old hands, too. Maybe you know nothing about ETFs. Maybe you know something, and want to know more. Maybe you’re an ETF know-it-all. We hope that whoever you are, you will find something useful in this book.

Our book answers the most basic questions, such as “How do these work?” and we give a little history when we delve into where ETFs came from and we talk about where they’re going.

Most importantly, we offer simple strategies to make ETFs work best for you, wherever you are in life.

For an excerpt of the book, click here!

For the table of contents, click here.

To buy the book today, go here.