When the market sobered up to this reality, the Solar ETF cratered a disastrous 96%!

Does the Name Solyndra Sound Familiar?

As you may remember, Solyndra was a solar panel maker that claimed to produce the world’s most powerful panels. It convinced the US government of this. And in 2009 it got a $535 million check from the Obama White House.

But as competition heated up, Solyndra’s panels were no match for innovative technologies. The company went bust less than two years after getting a half a billion dollars of taxpayer money.

Solyndra perfectly summed up solar’s “false start.” Investors mocked it as an environmentalist fantasy that relied on government handouts. For years, solar stocks were where money went to die.

But Since Then, Solar Technology Has Quietly Improved Leaps and Bounds

In fact, since 2009 the cost to produce electricity using solar has plunged 90%. And get this… the rapid cost declines mean solar is now cheaper than old sources of power like coal and oil.

This is a BIG deal.

For years solar was the laughingstock of the energy world. Now it can keep the lights on for cheaper than virtually any other energy source.

It costs roughly $40–$50 to produce one megawatt hour of electricity from solar today. It costs 100 bucks from a coal plant. And the cheapest alternative—natural gas—can produce a megawatt for around $55.

Solar power is no longer some pipedream. It’s truly one of the cheapest sources of electricity in America today!

Plummeting Costs Are a Sure Sign of Disruption

I talked about genomic testing a while back. In short, it took scientists 13 years and $3 billion to complete the first ever DNA map of a human. Even as recently as 2011, Steve Jobs, co-founder of Apple, forked over $100,000 to get his DNA mapped.

Today you can get your DNA mapped in one day, for a thousand bucks! The rapid drop in costs is helping genomic testing live up to its disruptive potential.

For example, Illumina (ILMN) is the world leader in DNA mapping machines. On the back of record demand for its machines, Illumina’s stock has handed investors 10X gains since 2012!

You can see the same trend happening with solar. America now gets 3X more power from clean energy sources than it did in 2008. And many iconic companies are cutting out old, traditional sources of power altogether.

Apple’s (AAPL) new headquarters runs on 100% clean energy, mostly from a mile-long solar rooftop installation. Next time you drive by a Target (TGT) store, look at the roof. Nearly 500 Target stores are powered by rooftop solar panels.

Today clean energy lights up roughly one in every eight American homes. Analysis from Bloomberg suggests this could grow to 50% by 2050.

Make no mistake. As solar technology continues to improve, costs will keep falling… and falling… and falling. More and more big companies will switch to solar.

You’ll likely see power companies replace coal plants with solar farms. At half the price of coal, solar pays for itself in time.

Will the Boom Continue for Solar Stocks?

If you want to put some money to work in the sector, SolarEdge (SEDG) is a solid bet. SolarEdge makes the “brains” of solar panels called inverters. In short, inverters convert sunlight into the electricity that is fed into your home.

SolarEdge also makes top-shelf solar panels and computers that control the whole solar grid.

The company is selling solar equipment in record amounts. Revenues shot up 43% to an all-time high of $325 million this past quarter. The stock has shot up 130% this year.

If you’re going to invest in solar stocks—I must warn you. These stocks are extremely volatile and often rise and fall 20% in less than a week. So, keep your position size small enough that a 20% swing won’t ruin your sleep.

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