By Robert Ross via Iris.xyz
They are known as the Coca-Cola millionaires.
In the early 1920s, a Florida banker named Pat Munroe convinced his clients to buy shares of Coca-Cola (KO [NYE] – $45.60 0.22 (0.48%).
He saw that even in tough times, people would still have a few nickels to buy Coca-Cola.
Those who followed Munroe’s urgings made fortunes. His advice minted 67 Coca-Cola millionaires.
While investors reaped giant profits as the stock price climbed higher, the dividends they earned are even more impressive.
Coca-Cola Millionaires Would Earn a 2000% Dividend Yield Today…
A Coca-Cola millionaire who hung onto his shares would be earning dividends miles higher today than he had been originally.
If you had bought 50 shares of Coca-Cola in 1920, you’d be raking in $150,000 in dividends… every quarter!
That’s an unbelievable yield of over 2000%.
That’s remarkable given that the yield in 1920 was just 1.9%.
I know, few people live to be 100 years old, let alone hold shares that long. Still, this story teaches an important investing lesson.
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