ETF Trends
ETF Trends

By Sara Grillo via Iris.xyz

I interviewed a random group of affluent investors about what they feel they need from a financial advisor, at the same time as surveying a random sample of financial advisors about what they feel their clients need from them.

Shockingly,  there was almost a total disconnect between what the two groups said. The results imply that most financial advisors have a long way to go before they are able to position themselves as attractive to affluent individuals. Read on to learn if you are classified as the “out” group — and if so, here’s what you should do.

What Financial Advisors Think Clients Want

I asked a random sampling of financial advisors the question, “What is the #1 thing that you believe that clients want from a financial advisor?” Here’s what they said.

  • To listen
  • Trust and confidence in their ability.
  • They want trust an advisor is ethical and trust an advisor is competent.
  • People want leadership and direction.  They need to be told what to do – not given five different options to work over…We need to make an unusual effort to get to know them, their family, their business, their history, marriage, fears, dreams, etc.

Click here to read the full story on Iris.xyz.